Let’s be honest: An entire cup for one sip that spills everywhere is a waste. EarthDay
ultramarathons. Runners receive the cup in their registration goodie bag, and because of its collapsible construction and an integrated finger loop, carry it with them from station to station wherever is most comfortable.
On the back end, this meant that the number of hydration pitchers had to be doubled at aid stations, Morgan Makowski, marketing director of HydraPak, tells. Race organizers also ramped up communication to runners about going cupless, mentioning the initiative in every email, on signage throughout packet pickup, and via social media announcements, says Chris Sylvia, performance event marketing manager for The North Face.
That said, Makowski admits that a cup replacement program like this is easier to implement at a trail race versus a road one. “People just get it—when you’re trail running a 50K or a 100-miler, you’re probably stopping at an aid station,” she says. “So taking your cup out and refilling it is not a big deal at all.”
At road races, it’s a different story. “People come through aid stations in bigger packs, whereas in the trail community, they’re spread out a little more,” Makowski continues. “The support and amount [of hydration] needed is definitely a big factor when there are hundreds of runners coming through in a manner of minutes.”
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