Is Kanyewest turning Yeezy into a sustainable fashion brand?
The designer and entertainer talked about going "seed to sew" and says he's investing in fiber farming on his property in Wyoming.Author:Whitney BauckPublish date:Oct 28, 2019When Kanye West dropped his latest album, "Jesus is King," on Friday, much of the buzz it generated remarked on West's newfound enthusiasm for Christianity. But it seems his spirituality isn't the only thing undergoing a kind of transformation.
West's line has historically been known more for its hypebeast appeal than its environmental consciousness. But the rest of the conversation did seem to indicate a genuine interest in sustainability on West's part: he talked about trying to grow cotton strains that are naturally colored so that dye becomes unnecessary, something that sustainability experts have been increasingly interested in in recent years.
Of course, in light of West's support for Donald Trump in the past, others will likely hear the echoes of Trump's claim to "bring American jobs back" in West's words, which isn't going to be a point in his favor in the minds of many. Plus, some may note that he hasn't reliably manifested all the visions he's talked about in previous interviews.
For those who have felt limited by the prevailing aesthetic of "sustainable fashion," or who have worried that it could never truly move into the mainstream, West's foregrounding of sustainability could seem like a real boon. If nothing else, it's good to see him making the connection between fashion manufacturing and the environment. Here's hoping it's more than just a passing phase.
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