Michelle Ochs is pushing evolution, adding her design codes with new textures, treatments to create unexpected ways of looking at bandage fabric.
Since joining Hérve Léger as creative director, Michelle Ochs has remained steady in her aim: How do you take a brand with such a singular history and continue to evolve, while not alienating your core customer?
“It’s a woman who’s loved the brand and followed it,” Ochs said during a showroom appointment. “They already have the dresses that are similar. It’s finding new ways to look at it, because she’s still there.” It’s a step-by-step evolution that has seen her take her well-known design codes and inject new textures and treatments to create unexpected ways of looking at the bandage fabric. Case in point: Her color-blocked pieces, which she said have been a hit at retail. “It’s a beautiful way to break up the bandage. It’s very graphic.
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