Reese’s Plant Based Peanut Butter Cups — made with oats instead of milk — will be Hershey's first vegan chocolates sold nationally. A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April.
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This image provided by The Hershey Company shows the company's new plant-based Reese's peanut butter cups. Hershey said Tuesday, March 7, 2023, that Reese’s plant-based peanut butter cups will be its first plant-based chocolate sold nationally when they go on sale in March. A second vegan offering, Hershey’s plant-based extra creamy with almonds and sea salt, will follow in April.
Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options. Hershey also introduced an organic version of Reese’s Cups in February 2021. Younger consumers, in particular, are looking to reduce consumption of animal-based products, says Euromonitor, a market research firm. In a 2021 survey, Euromonitor found that 54% of Generation Z consumers were restricting animal-based products from their diets, compared to 34% of Baby Boomers.Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, while Cadbury sells a vegan chocolate bar in the United Kingdom. But so far, U.S.
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