The lengthy saga concludes with a big victory for the French company and brands around the world.
“Great day for big brands. Terrible day for artists and the First Amendment,” Rothschild’s attorney, Rhett Millsaps, said in a statement. “This is far from over,” Rothschild added in a statement of his own.
The saga dates back more than a year, after Rothschild launched the MetaBirkin, a digital version of the pricey purse. He created 100 NFTs that sometimes sold for nearly as much as an actual Birkin, which can cost tens of thousands—or hundreds of thousands—of dollars. In January 2022, HermèsHermès argued that Rothschild was profiting unlawfully off from its product, and that the MetaBirkin diluted its brand and confused consumers.
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