Designer-singer-model? We stan a multihyphenate.
, the HUGO x LiamPayne collection is a 10-piece offering of t-shirts, track pants, jackets, and accessories that emphasize the casual cool and clean lines that are the hallmark of the brand, with a twist that quite literally runs skin deep for Liam. The chevron that’s incorporated into the HUGO logo was actually inspired by one of Liam’s earliest tattoos.
Liam’s foray into fashion design has certainly been approved by some of the industry’s major players. HeEditor-in-Chief Edward Enninful and Dior menswear designer Kim Jones as guiding forces for his approach to designing his capsule collection, and acclaimed fashion photographers Mert and Marcus shot the campaign, which starred Liam himself.
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