Even if Apple increases the iPhone 15 Pro's price by up to $200, it will appear like a justified move.
starts at $999 and the Pro Max at $1,099. Despite their high prices, these are one of the
and according to various estimates, they outsold the comparatively more affordable standard and Plus models.$100 and the Pro Max might be $200 more expensive. Gurman explains that shoppers pay $100 to $200 for the next storage tier but Apple spends a significantly lower amount on storage. By adding another storage tier, Apple could increase its revenue and bump up the average selling price without adding a lot to its expenses as the profit margins on storage are huge.
By increasing the base storage capacity, Apple could effortlessly justify a price increase and give consumers the impression that they are also getting more by paying more.
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