Here's what 'bokeh' means in Apple's recent iPhone ad

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Here's what 'bokeh' means in Apple's recent iPhone ad
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The characters in the Apple ad aren't actually saying 'boca,' they're saying 'bokeh,' but plenty of people are Googling the misspelling.

While it may sound like the characters are saying"boca," they're actually saying"bokeh" — the term used by photographers for that blurry-background effect you get when you take a portrait mode photo.

Indeed, the iPhone XS and XR both have adjustable bokeh, which Apple calls"Depth Control," where you can adjust the blurriness of the background against the subject in focus even after you've taken the photo. So there you have it, if you hear someone asking about"boca" and iPhones, they're trying to ask about bokeh.

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