Don't be fooled by the Amazon Prime Day hype -- there may still be better deals at Walmart, Target and Kohl's.
As more retailers look to steal Amazon’s thunder, it’s getting harder for consumers to spot the best deals.
‘A lot of retailers are offering almost identical prices.’ —Kristin McGrath, shopping expert and editor for Offers.com Some of Walmart’s best deals include the HP 15.6” HD Touch Display Laptop for $429 HPQ, +1.82% and the Dyson Multifloor Bagless Upright Vacuum for $154 . Other Walmart-owned e-commerce sites, including Bonobos, Hayneedle.com, and Shoes.com will be offering sales of up to 75% their items.
But while consumers benefit in the form of lower prices, it can become harder to spot which deal is the best. “A lot of retailers are offering almost identical prices,” McGrath said. “One retailer might give itself a bit of an edge by matching Amazon’s price and then offering a promo code or attaching a gift card to it.
Summer apparel: Amazon’s own line of bikini separates currently starts at $8 per piece. That’s cheaper than Target, where bathing-suit separates start at $12, but more expensive than Walmart where they start at $5. Moreover, card-holders at other retailers can see additional savings. Kohl’s Charge customers receive additional discounts ranging from 15% to 30% during its July sales event.
And if brand isn’t a major concern for shoppers, other retailers almost certainly will offer better pricing on items like laptops. While shoppers will be able to find 11-inch laptops for $150 on Amazon, Dell’s DELL, +0.56% laptop deals start at $129.
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