This month, we teamed up with BurtsBees to celebrate all things natural beauty. Here, Alix Branchi tells us how she learned to love her natural hair, and how makeup and mindfulness go hand-in-hand in her life.
for our partnership celebrating all things natural beauty. “I used to straighten it all the time then one day, I was like, ‘It’s not worth it’ so I cut it all off and went curly. It completely changed my life. It’s so much easier now. I feel like I look myself more, I feel happier and it’s easier to do.
Her desire for an easy routine extends to her makeup also, with Alix telling us that she considers her morning makeup application as her own mindful practice. “I’ll put on music or a podcast and spend that time with myself. I never think about what I’m going to do to my face. I assess how I’m feeling before and then I go with that for my routine. My mindfulness starts with my morning routine and sets me up for the rest of the day.
As for what she’s reaching for during that time? A selection of makeup products that are all “mostly natural.” She explains, “If it’s an option, I’ll always choose the natural product. I think I’m just drawn to that more. I think that they work better, and it feels better on your skin,” adding that she hasn’t “found any natural products where I’ve thought, ‘Oh, this isn’t as good [as something non-natural].
For this shoot, we used the new Burt’s Bees Matte Stick in Liquid Ruby on Alix, alongside the brand’s new All Aflutter Multi-Benefit Mascara, blush and concealer – which, as it turns out, perfectly mirrors Alix’s own routine. “I don’t like a lot of fuss,” she tells us. “I don’t have a lot of time in the morning so it’s a little bit of concealer, a lot of blush to look awake and lip balm.
In her own life, Alix says she opts for brands with values that mirror her own – eco-friendliness, being one of them. “I try to do little things,” she says of her own attempts to be kind to the environment. “I walk everywhere, I use a reusable coffee mug. I don’t like waste, so I recycle. If I can do something right, then I will.”
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