Shopping on Black Friday is one of the country's most treasured holiday traditions, but which stores offer the best discounts, and for which items?
The "Apparel & Accessories" category has one of the biggest shares of discounted items – 21.09% of all offers – while the "Furniture" category has the smallest at 3.73%. All other product categories made up for 20.03% of the list.
Black Friday sales have also been changing during the past few years – they are starting earlier, weeks ahead of the actual shopping holiday at some stores. That’s good news for consumers who want to stretch out their purchases over a longer period of time rather than buying everything in one day.
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