Henrik Fisker’s radical plan to take on Tesla
. That meant no one would have an advantage over us in volume buying of components. So what if we could make our cars way faster than a big company and if we found clever ways to get the pricing down?”
One obvious cost saver is the designers’ decision not to provide the Ocean with a ‘frunk’, because this removes the need for more catches, seals and body-fitting procedures.Fisker’s own research backed the idea, showing that drivers – many of them Tesla owners – prefer to lift a tailgate. The company also uncovered research suggesting that 70% of the functions in German super-luxury saloons “were never used”.
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