Heineken NV will invest 865 million reais ($183.14 million) to expand its Ponta ...
FILE PHOTO: Glasses of Heineken beer are seen at a restaurant in Hanoi, Vietnam May 30, 2019. Picture taken May 30, 2019. REUTERS/Kham/File Photo
SAO PAULO - Heineken NV will invest 865 million reais to expand its Ponta Grossa brewing plant in Brazil, the company said on Monday, as competition between the world’s two largest beer makers bubbles up. The Dutch brewer will make the investment this year and next and focus on it Heineken and Amstel brands at the third-largest brewing facility in Parana state in Brazil, its most important market worldwide.
The company did not give details of the expansion plan, stating only that production would rise by 75%.of our strategic plan. Brazil is a key market for us,” Heineken Brazil Chief Executive Officer Mauricio Giamellaro told Reuters.Despite the slow recovery of the Brazilian economy, the world’s second-largest brewer after Anheuser-Busch InBev is not waiting to expand its beer production in a market that is more important for sales than the United States or Europe.
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