Hearing aid makers slip after Apple rolls out hearing aid features, analysts shrug off threat

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Hearing aid makers slip after Apple rolls out hearing aid features, analysts shrug off threat
Hearing Aid
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Apple said its AirPods Pro 2 could now be 'transformed' into a personalized hearing aid via an upcoming software update that would boost specific sounds in...

- Shares in European hearing aid makers slipped in early trading on Tuesday after Apple rolled out hearing aid features.

However, Jefferies analysts said in a note that Apple's move was not a concern for hearing aid players as over-the-counter devices target a different population. Still, analysts said the news could be a positive development for the hearing aid industry, as it also raises awareness of the hearing deterioration problems.

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