'We can't wait for people to get to see it,' says sethrogen
Seth Rogen and his 'American Pickle' character Herschel Greenbaum
The new streaming service, which debuts May 27, will release the movie this summer under its Warner Max label.HBO Max, the new digital streaming service from WarnerMedia, has acquired worldwide rights to the Rogen-starring comedy from Sony Pictures and will release the movie this summer under its Warner Max label.
Sony didn't have the movie scheduled but was eyeing a release later this year. That, however, was before the coronavirus crisis upended the economics and release strategies of studios. Many studios have pushed back their big-budget tentpole releases into the late summer and fall seasons, or into next year, with smaller movies now facing a pile-on. Sony last month said it remains committed to theatrical exhibition.
The move is a win for all parties as the producers — Rogen and his Point Grey producing partners Evan Goldberg and James Weaver — get a release this year while HBO Max, launching May 27 as a new arrival on the streaming scene, gets an original, studio-made, A-list-starring comedy. Meanwhile, Sony, which does not have its own streaming service, gets an immediate cash infusion.
"HBO Max is in the market for motion pictures that stand out," said HBO Max CCO Kevin Reilly in a statement. "Anddoes stand out, with Seth in this wonderfully original, funny and heartfelt film that we look forward to debuting this summer."
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