Hawaiian Airlines' stock plummets as Wall Street fears the new competition from Southwest

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Hawaiian Airlines' stock plummets as Wall Street fears the new competition from Southwest
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Southwest's launch likely means tickets to Hawaii are about to get a lot cheaper, a Wall Street analyst said.

, is a"direct competitive threat" to Hawaiian Airlines' business, Michael Linenberg, an analyst at Deutsche Bank, wrote in a note to clients Monday.

The bank downgraded Hawaiian Holdings to"sell," while also slashing its price target for the stock from $33 down to $27.

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