Have Luxury Goods Lost Their Allure Amidst New Emerging Technologies?

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Have Luxury Goods Lost Their Allure Amidst New Emerging Technologies?
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Using 3Dprinting produces almost no waste. Brands under LVMH uses 3D printing to make prototypes of their products, as with Adidas and its footwear. Should the luxury industry embrace it? Read more here.

. While this new technology hasn’t been widely adopted for commercial purposes, 3D printing is slowly but surely trickling down more widely across the population.

. Take a look at Balenciaga’s Autumn Winter 2018 collection. You will be surprised to know that the clothes consisted of 3D printed pieces. Each model’s exact measurements were recorded and input into the computer to be printed as per the fitting requirements. We can derive another strong case for 3D printing, which is Using 3D printing produces almost no waste — a standard that many fashion houses strive for these days.

3D printing makes it even easier for brands to produce their products in a shorter time to make up for the increased demand for their products. This increases access to luxury goods. How then can top brands continue to justify their price points? If one could simply 3D print out luxury goods that look virtually the same, then it makes sense that luxury brands should lower its prices.

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