Hasbro is buying the company that owns popular children's cartoon Peppa Pig, expanding its push into entertainment with a bet on preschoolers
The US toymaker said Thursday that it has agreed to buy eOne for $4 billion. The entertainment company, which trades on the London Stock Exchange, also owns the animated brands PJ Masks and Ricky Zoom.The deal will combine those titles with Hasbro's popular brands, including My Little Pony, Transformers, Play-Doh, Monopoly and Power Rangers.
"Hasbro will leverage eOne's immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally," Hasbro CEO Brian Goldner said in a statement.The deal, which is still subject to some regulatory approvals, is expected to close by the end of this year. Top eOne executives will join the Hasbro team, the companies said, without naming the executives.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Hasbro to buy 'Peppa Pig' and 'PJ Masks' corporate owner in $4 billion dealHasbro Inc. plans to purchase an entertainment company that holds the rights to children's entertainment properties 'Peppa Pig' and 'Pj...
Read more »
Hasbro Picks Up Peppa Pig in $4 Billion DealHasbro said it agreed to pay $4 billion in cash to acquire Entertainment One Ltd., which produces content for children and adults.
Read more »
Hasbro to buy studio Entertainment One, home of Peppa Pig, for $4 billionU.S. toy maker Hasbro Inc will buy Entertainment One Ltd for about $4 billion (3...
Read more »
Hasbro takes home Peppa Pig, PJ Masks in $4 billion eOne dealHasbro Inc will buy Entertainment One Ltd for about $4 billion (3.27 billion pou...
Read more »
Hasbro buys 'Peppa Pig' studio eOne for $4 billionToymaker Hasbro Inc. will buy Entertainment One Ltd., owner of the 'Peppa Pig' animated series, for about $4 billion, marking its biggest acquisition ever.
Read more »
Hasbro’s $4 billion deal brings Peppa Pig to My Little Pony’s houseHasbro Inc. said late Thursday it has agreed to buy Entertainment One Ltd. in an all-cash $4 billion deal, bringing preschool brands such as Peppa Pig and PJ...
Read more »