Some theater companies in Calgary said they’re not seeing audiences come back to pre-pandemic levels — and the increased cost of living plays a huge factor.
Oliver Armstrong, producer at One Yellow Rabbit, says around 50 per cent to two-thirds of audiences have returned post-pandemic.
But some theater companies in Calgary said they're not seeing audiences come back to pre-pandemic levels — and the increased cost of living plays a huge factor. Ghost River Theatre's artistic director Eric Rose said those numbers are similar for his theater as well. They premiered two major works this season —Some theater companies in Calgary are saying they’re not seeing audiences come back to pre-pandemic levels — and the increased cost of living plays a huge factor.
"Even as a growing, looming recession comes into play, people still want to come out [to] the theater. Arts Commons’ president and chief operating officer Alex Sarian says their 2022 summer season was the busiest in the company's 40 year history. "You take a look at events like Stampede, which just had its second busiest attendance in a hundred years. You look at things like Taylor Swift announcing her Toronto concert dates a year and a half from now and already getting sold out."
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