The electric Harley-Davidson LiveWire represents the renaissance of a great American brand, says our columnist. Will millennials embrace it?
The humming LiveWire represents a shift in design, strategy and sound for a brand with a failing business model and aging ridership. It’s also the world’s best sport-bike-riding experience, says Dan Neil
Harley-Davidson just debuted the world’s first full-size electric sport bike. Auto columnist Dan Neil went to Portland, Ore., to take the LiveWire for a spin. Photo: Harley-DavidsonI’VE SEEN A FEW notices suggesting Harley-Davidson’s new electric motorcycle, the LiveWire, is overpriced, at $29,795, and that’s before any dealer-installed buckskin fringe.
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