'I think there's going to be a real challenge, especially here in the United States, as far as ramping the business back up,' Hard Rock International Chairman Jim Allen told CNBC on Wednesday.
Hard Rock International Chairman Jim Allen told CNBC on Wednesday he does not see a quick return to robust business after its coronavirus-closed casinos, hotels and restaurants reopen.
"We reopened the Shenzhen Hotel, obviously [in] a global city in China. Beautiful property. Occupancy is right now at 12%. We've been reopen for a good 3½, almost four weeks," he said, citing the Shenzhen property as an example of the tough road ahead that other parts of the world may face in restarting their businesses.
While Atlantic City in New Jersey is largely a regional clientele, Allen points out that it's in the New York area, which is the epicenter of the outbreak in the U.S. "We're very concerned about that business as we try to navigate through the summer, which is traditionally the time of year when they have their most profitable months."
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