Millennials and Gen Z kids aren’t the only ones that have stopped sending Hallmark cards. Their parents have too, forcing the industry to revamp
Blame the emoji. Millennials and Gen Z just aren’t sending greeting cards, and even their parents have moved to digital salutations.
With sales of paper greeting cards on the decline, market leader Hallmark Cards Inc. is revamping its operations to slash costs, revamp its retail business and grow the 110-year-old company’s online sales, a company executive said in response to questions from The Wall Street Journal.
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