Hairstyling was a recession-proof profession — until a global pandemic changed everything.
. During the Great Depression of the 1930s, hair salons were one of the few businesses that continued to draw in customers, even if they had to make personal sacrifices elsewhere to get their hair done. American women spent $6 million on hair-care services in 1936, and the number of cosmetology schools increased.
Rouse is thankful her family is healthy; she has a positive attitude and knows it could be worse, but she admits that things are still far from ideal. She says she’s struggling to learn in online classes with four kids at home. “I know this is going to impact my graduation date,” Rouse says, but she notes that despite the obstacles, she’s not giving up. “I just love making people feel good.”
“We are still having plenty of interest in both our cosmetology and barber programs,” says Brittney Morales, director for Diamonds Cosmetology and Barber College in Sherman, Texas, which has taken all its classes online for the time being. “We are still enrolling students every month. Our industry is taking a hit now, but I have no doubt that it will bounce back as soon as we can open again.”
But it’s not just students being affected — even established, successful stylists are at a loss for what to do next. For Kari Hill, a veteran colorist at L.A.’s celeb-favorite Meche Salon, creating DIY root color kits for her longtime clients has been a lifeline — and she’s working on a website to reach new clients online, too. “I’m offering a digital consultation that’s very similar to one in the salon,” Hill says. “Then I mix up the formula and send it to them with instructions.
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