Makeup stamps are claiming new territory, and formerly niche means of hydration are gaining mainstream relevance.
, the viral Korean moisturizing technique involving applying petroleum jelly at the end of one’s skin care regimen, is now emerging as a hair care staple.
“Hair slugging spiked in April 2022, and had another big spike in January after dying down in the fall, so it’s interesting to see that it wasn’t just a summer fad,” said Yarden Horwitz, cofounder of, noting consumers are mainly slugging using hair oils, securing their hair with a tube sock overnight to retain moisture.
Eye shadow stamps, too, are rising in prominence: “We saw eyebrow stamps, we’re seeing eyeliner stamps and now there are eye shadow stamps — it continues to cement that story; consumers are looking for convenience even while trying to go bold,” said Horwitz, noting U.K.-based Phoera Cosmetics is the brand most often appearing alongside said searches, with Amazon in second place.
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