Watch HAIMtheband's emotional video for NowImInit
released their latest single "Now I'm In It" on Wednesday . The infectious track creates an emotional listening experience, as lively, syncopated beats almost mask the fragility of the lyrics.
In the accompanying video, directed by Paul Thomas Anderson, the trio go through what appears to be a mundane day, until Danielle Haim is wheeled out on a stretcher by her sisters and stands in the middle of a car wash. Later, the group wistfully sings lyrics like "Took me so long to fall/ Now I'm in it" in a steam room.
In an Instagram caption announcing the release of the video, the trio revealed that the song was inspired by their battles with depression. "Now i’m in it is about going through it," posted the band. "A depression. not leaving the house type of shit. for my sisters and i, there have been times in our lives where we have felt like we are stuck in a dark hole. This track speaks to that emotion."
“Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” Este Haim added in a press release. “We want our music, and this song especially, to be the thing that helps you get through that rough time."Check out the emotional video and the band's post below.
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