Hailey Bieber is facing a trademark lawsuit against her skincare company, rhode.
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In the suit, Khatau and Vickers argue that the new brand rhode, Bieber's recently released skincare line named after her middle name, is"built upon Ms. Bieber’s already immense celebrity status and massive fan following," and that RHODE will get lost in the mix were the two brands to co-exist. Khatau and Vickers said the brand is their most important asset and argued that Bieber could"leverage her fame into success with a differently-branded beauty line," but claim she"apparently does not care that two other women entrepreneurs have been using the RHODE brand name for years."
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