Gwyneth Paltrow wishes she’d known more about accounting when she started Goop

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Gwyneth Paltrow wishes she’d known more about accounting when she started Goop
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In fact, Gwyneth Paltrow admits she was often 'googling things under the table” during meetings to keep up. Can you relate?

During an appearance at the National Retail Federation’s “2020 Vision” trade show this month, the Oscar-winning actress Gwyneth Paltrow told a packed house that she knew what she wanted to accomplish when she launched Goop from her kitchen table in 2008, but she didn’t know she would need bookkeeping skills to do it:

Though Goop focused on content for its first five or six years, it’s now also a “contextual commerce” site, selling items that are mentioned in or related to stories that appear on the site, and a media business, with a new Netflix program, “The Goop Lab,” coming Jan. 24.— Netflix US January 6, 2020 Paltrow has another big name in mind when asked who else does “contextual commerce” well: Disney DIS, -0.61% .

The company has also run into trouble over its business practices. Goop settled a lawsuit last year over claims about the health benefits of vaginally inserted jade eggs, which cost the company $145,000.

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