Gwyneth Paltrow hits back at negative comments about her wellness brand Goop: 'People are able to criticise us now in opportunistic ways.'

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Gwyneth Paltrow hits back at negative comments about her wellness brand Goop: 'People are able to criticise us now in opportunistic ways.'
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Gwyneth Paltrow has responded to critics of Goop

February 06, 2020 - 16:39 GMT Aisha Nozari Gwyneth Paltrow has hit back at negative comments about her brand Goop. The award-winning actress, 47, founded the lifestyle brand in 2008 and is behind the recently released Netflix series The Goop Lab, which faced criticism by health experts who claimed that people are taking risks by undergoing Goop's recommended procedures.

Gwyneth has fired back, saying in an interview with Mashable:"People are able to criticise us now in opportunistic ways. It's a cheap and easy way to try and drive traffic to these sites." She continued:"They use the word pseudo-scientific, which drives me crazy because pseudo-science is saying: 'This pillow will fix your back pain.' And we don't do that. If we're interested in something, we'll get an expert opinion and do a Q&A.

Goop responded by saying that as a company, it"takes efficacy and product claims very seriously". The statement continued that website editorial is"transparent when we cover emerging topics that may be unsupported by science or may be in early stages of review" and when it comes to on-site products for sale"we have a robust legal and compliance team that works closely with our science and research group to vet product claim.

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