As this story shows, taking legal action against a company's predatory billing practices can sometimes bear fruit.
You're on the list! Expect to receive your first email very soon!of the average consumer. While a few get away with their schemes, some are rightfully shamed and brought to justice. This story is more about the latter.
He says he wasn’t much more impressed with the paid features than the free ones, and kind of just stopped opening the app, deleted it from his phone a couple weeks later, and pretty much forgot about it. This initiated a series of emails over the better part of a week, in which he provided increasingly detailed info about the screens he was presented with as he tried to follow their instructions, and received increasingly dismissive and even contemptuous responses, until he received a set of slightly modified instructions that included updating the app.There had obviously been a bug, but there was no apology and at this point, the amount of time it cost him had added injury to insult.
A week or so later there was a second interview with that attorney and one of his colleagues, ending with them inviting him to be the lead plaintiff of their class action lawsuit. It goes something like “I want to make you aware that I’m a guy who makes time to stand up for myself as a consumer – it’s become sort of a hobby, and I’m pretty good at it. I don’t object to businesses making a fair profit, but if you’re going to try to squeeze me, I promise it won’t be worth it. And if there’s any doubt in your mind that I mean what I say, do a Google search for vs. .”The unnamed dating app company in the story is just one of the many that utilize predatory billing practices.
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