The ad would be pretty standard if Everlane had been in the news for union-busting and were Steinem not famous, in part, for her organizing efforts
In anticipation of Earth Day, “ethical” clothing line Everlane has launched promotions for its new organic cotton tee-shirts with advertisements featuring iconic tee shirt wearers like Marlon Brando, Mr. T, and Gloria Steinem, which would all be pretty standard social-consciousness glazed capitalism fare had Everlane not just been in the news for union-busting and were Steinem not famous in part for her organizing efforts.
The employees spent months getting a majority of team members’ signatures and officially presented Everlane CEO Michael Preysman with a letter asking for voluntary recognition of their efforts.
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