Gucci creative director Alessandro Michele has done a lot of thinking while in lockdown. His conclusion: Fashion Week is over.
creative director Alessandro Michele has done a lot of thinking while in lockdown. His conclusion: Fashion Week is over.
The head of the fashion label posted the results of his contemplation, in both Italian and English, as a six-page diary entry to the company's Instagram account Saturday. In it, he declares the fashion calendar obsolete and says the label will hold just two shows a year, calling the traditional seasonal designations "stale and underfed."
The coronavirus pandemic has already halted presentations for the foreseeable future, with menswear and haute couture shows planned for June and July canceled, and the September fashion weeks in doubt. “I decided to build a new path, away from deadlines that the industry consolidated and, above all, away from an excessive performativity that today really has no raison d’être,"
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Gucci Announces it's Going Seasonless, Won't Show During Fashion WeekAlessandro Michele has revealed that Gucci is going seasonless moving forward and that it will only hold fashion shows twice a year.
Read more »
Gucci plans to go seasonless, reduce fashion shows to twice a year - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Gucci, Saint Laurent seek radical change to fashion calendarsThe coronavirus lockdown, which has hit luxury fashion houses on their bottom lines, has also given pause to rethink the pace of fashion.
Read more »
Why Gucci Is Going SeasonlessFashion will never be the same again.
Read more »
Gucci to Go Seasonless, Hints at New Ways to Show“I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” writes Alessandro Michele on Gucci’s Instagram. “We wi…
Read more »