Gucci Opens VIP Salon on Melrose Place; Louis Vuitton Hosts ‘Crafting Dreams’ Shopping Experience

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Gucci Opens VIP Salon on Melrose Place; Louis Vuitton Hosts ‘Crafting Dreams’ Shopping Experience
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Gucci has a new stand-alone boutique in Los Angeles. But this is no ordinary brick-and-mortar shop. Located on Melrose Place in a building that housed a Marc Jacobs store for many years, Gucci Salo…

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.But this is no ordinary brick-and-mortar shop. Located on Melrose Place in a building that housed a Marc Jacobs store for many years, Gucci Salon is a VIP experience reserved for appointment-only clientele to shop Valigeria, precious leathers, jewelry and accessories, high-end custom collections — including evening wear, tailoring and gowns — and home decor.

A $15,000 poker sat on a side table while pieces from the luxury fashion house’s jewelry collection were showcased on shelves and in glass boxes.The salon is inspired by a similar offering that was housed on the top floor of the first Gucci store that opened on Rodeo Drive in 1968. “I love the work that goes into making things, the people one comes across in that process, like making a movie. I’ve been part of that for many years and I love the craft, the conversation, the thinking that goes into each detail and choice,” Ponte tells. “I thought about this as I drew up the space. I wanted to celebrate the costume designers, stylists and designers who invent these worlds.”has launched its annual high-end pop-up at a $75 million estate in Bel Air.

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