TORONTO — A new entity called The Curling Group made its mark on the Roaring Game in a big way Tuesday by announcing an agreement with Sportsnet to assume ownership and operations of the Grand Slam of Curling series at the end of the season.
The group, led by CEO Nic Sulsky and sports and entertainment executive Mike Cotton, includes former NFL star Jared Allen and two-time Olympic curling champion John Morris.
Jennifer Jones, who's competing in her final four-player event this week before retirement, is working with the group as a strategic adviser. The 2024-25 Grand Slam of Curling season will continue as planned with five events on the calendar. The Curling Group will oversee operations and Sportsnet will provide coverage at all five locations.
“I am absolutely thrilled to be part of the next stage of the Slams, as we look to expand the sport globally and provide a unique curling experience that fans will not soon forget."
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