i-D cover star and climate activist Greta Thunberg is the first voice you’ll hear on The 1975's forthcoming record.
have come together to send a shared message to the world on the first track of the BRIT Award-winner’s forthcoming record,. The song marks the first time the band have ever collaborated with another artist, and the first time Greta has put her voice to music.
Every record from The 1975 to date has opened with an ambient track named after the group themselves. But they switched “The 1975” up this time around, inviting Greta into the studio to record a four minute monologue in which she calls for “civil disobedience” to combat the practises that are destroying our universe. “We are, right now, in the beginning of a climate and ecological crisis,” Thunberg states, “and we need to call it what it is: an emergency.
You might be quick to call out the hypocrisy of a jet-setting band using their new record as a platform to preach saving the world, but it’s important to remember the widespread influence of their music. Their last three records have landed at number one in the UK album charts; their last two entered the top five in the US. It’s safe to say people are listening.
Similarly, the band have pushed their parent label Dirty Hit to clean up their act too. The music industry is a huge polluter, creating dangerous levels of single use plastics, but the label is phasing out jewel cases and is focussing on minimising the effects of vinyl production too (“We’re minimising it by only doing lightweight vinyl from now on,” the band’s manager Jamie Oborne
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