The Gregg County Sheriff's Office has gone from some 18,000 likes and upwards of 20,000 followers to zero!
While a new page has been set up, it could take time before the public even knows the original page is essentially no longer accessible by the department.
"The situation in Gregg County illustrates a couple of issues," explained technology industry analyst Charles King of Pund-IT."First, it highlights the dark flipside of the benefits social companies love to highlight, including simple sign-up, ease of use, broad access, etc. Those qualities encourage people and organizations to get involved without carefully reading the EULA or thinking about long term consequences.
"In order to maintain low overhead costs, many or most of those processes are automated or managed by relatively small, overworked teams," he added."I say 'typically' because when problematic issues are publicized or widely discussed, companies often jump in to do the right thing. This kind of reactive service doesn't qualify as a best practice in anyone's book but beleaguered customers are often happy with any help they can get.
This should be seen as a warning to any business, organization or entity that maintains a Facebook page that access shouldn't depend on one user, and certainly not a fictitious one. "The lesson here is when organizations, especially the police, don't follow proper procedures, things go wrong," said Roger Entner, social media expert and technology analyst at Recon Analytics."It's easy: Follow the rules, use proper names, document, hand over the necessary items to the next person in the chain of custody."
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