Great Wall's Colab With Europe’s Biggest Dealer Group Is Next Big Step In China's Automotive Takeover | Carscoops carscoops
Great Wall considered setting up its own dealer networks from scratch, says, but opted to wait with Emil Frey to tap into the company’s huge existing sales, service and spare parts operation, plus its experience with launching new brands. How big are we talking?Emil Frey’s 2021 revenue from new and used cars at €13 billion , more than double what the second-placed dealer group, Penske Automotive, turned over in Europe in the same period.
“For Great Wall Motor this is a milestone on the way to Europe. This cooperation project with Emil Frey sets the course for our market entry and for the way to our customers,” Xiangjun Meng, Great Wall’s head of the European market, said in a statement.Great Wall announced its plans for European expansion at the Munich motor show last fall and opened its European HQ in Munich in November, saying it plans to employ 300 people there.
Chinese marques are pushing the EV and tech angle hard, and are hellbent on making the same kind of inroads into the western car market that the Japanese brands did in the 1970s, the Koreans did in the 1990s, and newcomers like Tesla have done in the past decade. Twenty years from now, whether you’re in North America,, you’ll look around, see Chinese-built and Chinese-branded cars everywhere, and struggle to remember when they weren’t part of the landscape.
Should western automakers be worried, and do you welcome the extra choice we’ll have when Chinese brands are on sale around the world? Leave a comment and let us know.Tags
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