Grammy award-winning country-crossover superstar and ForbesUnder30 alum Kacey Musgraves has become an entrepreneur. She is now the cofounder of CPG product
.) And in the process she’s gone from performing at western swing festivals around Texas to a two-year world tour with headline stops at Lollapalooza, Coachella and more. Musgraves self-released her first three albums; now when she wears a crop top it’s breaking news. To stay sane and maintain a sense of routine, Musgraves would burn Boy Smells’ Kush candle at night in her tour bus.
“Social media has its downside, but I love the ability to connect with a person or a company directly,” says Musgraves of her outreach tactic. “I love starting something that didn’t exist before. I haven’t done anything like this before. It was a really fun, creative challenge for me.” “I adore the gay community,” says Musgraves. “I’ve fought to be an ally since day one—even when my label made sure I knew that would be a bad step for me. In our genre, it wasn’t the norm. I’m happy to not only support an indie brand, but a brand that focuses on highlighting people of all gender associations.”
recall seeing Musgraves perform at Radio City Music Hall: “I saw all these young queer kids. She’s lending her voice to all these kids. Her authenticity is making other people feel seen.”
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