The Recording Academy rolls out its first-ever collection of Grammy NFTs.
From today , the Recording Academy rolls out its first-ever collection of Grammy NFTs, an initiative that’s both a celebration and a countdown for the 64th annual ceremony., the campaign launches with a free collectable along with a single “golden ticket,” the winner of which scores a VIP experience for next month’s Grammys in Las Vegas.
Then, each week leading up to the April 3 ceremony, the collection will feature new works created by leading NFT artists Emonee LaRussa , Andre Oshea , and ThankYouX, respectively, along with other rare pieces. The exclusive partnership was revealed last fall, to create digital memorabilia around the 64th, 65th and 66th Grammys. On the big night, the collaboration will also be featured in a spot that airs during the telecast.
OneOf, built on the Tezos blockchain protocol and boasting an environmentally-sustainable model, has recently struck partnerships with Warner Music Group, and its Whitney Houston Collection made headlines last December when a never-before-heard
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