Amidst devastating wildfires in the Los Angeles area, the Grammy Awards will proceed as planned but with a renewed focus on supporting victims. Event cancellations and fundraisers will prioritize aiding those affected by the blazes.
A firetruck is parked in front of a beachfront property damaged by the Palisades Fire Friday, Jan. 17, 2025 in Malibu, Calif. Each year, the Recording Academy hosts a multitude of events to welcome the music industry during Grammy week and record labels do the same.
“That process has really consisted of reaching out to just listen and learn from a lot of people — state officials, local officials, the governor’s office, the mayor’s office, the fire department. We talked to hotel managers, just really trying to get a grasp on what was happening currently. What did they project was going to happen in the next week to 10 days? Would be safe to have a show?"
On Saturday, the Special Merit Awards Ceremony and Grammy nominees' reception will still take place, followed by Clive Davis' pre-Grammy fundraising event.Events like the annual pre-Grammy Black Music Collective event, Grammy advocacy brunch, and others scheduled to take place at the immersive pop-up Grammy house have been canceled.
They decided the path forward was to still give out awards and host performances to give viewers and attendees a bespoke concert experience. But most importantly, the show could raise awareness, drive donations and resources to funds that benefit people in need. “Hopefully we’ll be talking about things that have been pledged from the sponsors or from the community,” he adds.“We know right off the bat that we’ve got almost 3,000 requests for help from our members or people in the music community,” Mason says. “So that was just in the first few days.”
However, he notes, the Grammys are the first major award show taking place after the wildfires, which means “there’s no playbook for this.”
GRAMMY AWARDS WILDFIRES MUSIC INDUSTRY CHARITY FUNDRAISING
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