Now search results have a “discussions and forums” box.
The idea is simple: whenever you do a Google search that it thinks could be an open-ended question, it’ll pop up a box full of results from “a variety of popular forums and online discussions across the web.” An example in its blog post shows results from Reddit, Quora, and Edmunds showing up when the user searches “best car for big family.”
It’s more or less a meme at this point that you have to add “reddit” to a search if you want to find actually useful results instead of a page full of ads and seemingly AI-generated SEO-hack articles; the Brave browser evenearlier this year. The company actually more or less admits that it noticed people doing this in its blog post, saying: “we’ve heard from you that you want to see more of this content in Search, so we’ve been exploring new ways to make it easier to find.
It is always possible that you’ll have to scroll a little bit to find the discussions and forums box — Google’s example leaves a blank section where ads or sponsored results could very well live. But it definitely feels like there’s a path back to some of the effortlessness it had years ago when top results still included unoptimized webpages and forums just because they happened to match what you were looking for.
An illustration of the difference in information density you get by adding “reddit” to a search. No shade to any of the websites on the left, but this is the type of thing where I want to cast as wide a net as possible. Google says the discussions and forums will be rolling out in the US today for English searches and that it “may update it in the future as we learn what’s most useful for people.”
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