Google to ban political ads ahead of federal election, citing new transparency rules GlobePolitics
indicating which sections Google wanted removed or edited. Because of how Google’s advertising systems work, the company argued, it doesn’t know which ads get displayed, making a registry impossible. Mr. McKay said a change would require significant resources.
Google is one of the world’s largest digital-advertising companies. Its ad exchanges and ad-delivery services power a significant portion of all internet advertising, including Canada’s. A study from the Canadian Media Concentration Project estimates that, in 2016, the company accounted for 48 per cent of all internet advertising in Canada, eclipsing Facebook, at 24 per cent.While it was engaging the Senate committee, Google also heavily lobbied the federal government.
John Hinds, chief executive officer at industry group News Media Canada, said publishers may also have a hard time complying with C-76’s requirements. “Our understanding is that each publisher will have to keep a directory of all ads that appear on their site," he said.
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