One Google executive emphasized that Fitbit users' private data would be protected—and assured that it would 'not be used for Google ads.' 'Privacy and security are paramount.'
After days of speculation, Google confirmed on Friday it had agreed to acquire the wearable fitness-tech company Fitbit for approximately $2.1 billion.
"More than 12 years ago, we set an audacious company vision -- to make everyone in the world healthier. Today, I'm incredibly proud of what we've achieved towards reaching that goal. We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life," James Park, co-founder and CEO of Fitbit, said in a statement.
Rick Osterloh, Google's senior vice president of devices and services, said the company is"looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world."
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