But it doesn’t have a Windows emulator up its sleeves
, it feels like Stadia might be moving in a promising direction — one that gives both gamers and game developers a reason to pay attention. And the magic word is “free.” Free demos, free trials, free for developers to offer, and hopefully free ofI want to start off with something I wrote last February,
how Google had drastically reduced its Stadia ambitions from what was effectively “become a game company” to “offer a white-label service to game publishers” instead. I wrote:Done properly, it might even unlock one of the most magical things about cloud gaming: the ability to instantly try a game no matter where you are. While companies like Google already claim games are “instantly available,” what they really mean is “after you sign up, log in, and sometimes buy a game.
Let people actually browse the Stadia store for those free trials, outright free games, and games to purchase without even needing to log into a Google account, much less Stadiato automatically translate DirectX APIs — “so developers don’t have to modify their game renderer at all,” writes Stadia rep Justin Rendeto take Google’s technology to offer free demos and paid games of their own, a B2B offering now dubbed “Immersive Stream for...
Google suggests trying a game is this easy now — easier if you click a direct link instead of browsing.The pitch, in short, sounds like this: For developers, it’s free and easy to bring your games to Google’s cloud platform and put them in front of anyone instantly.
Without that, the big question is how much friction still remains. I definitely have no experience porting games between platforms, so I can’t comment there, but even the free trial experience for players doesn’tlike the instantaneous dream since you’ll still need to be logged into a Google account for now.
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