Google argues in the filing that the Justice Department took too narrow a view of the advertising market in developing its antitrust argument, ignoring some of the company’s key advertising competitors, including Meta, Amazon, TikTok and others.
The company argues in the filing that the Justice Department took too narrow a view of the advertising market in developing its antitrust argument, ignoring some of the company’s key advertising competitors, including Meta, Amazon, TikTok and others. The suit’s focus on web advertising is antiquated, Google’s filing says, arguing that online advertising in apps and video are swiftly growing.
“The DOJ’s lawsuit is wrong on the facts and the law and we will continue to defend against it in court,” said Dan Taylor, the vice president of global ads at Google in a statement.The filing is a potential blow to the landmark case brought by the Justice Department and eight state attorneys’ general, following a years-long investigation into the company’s advertising business.
In filing the motion, Google is taking a page from Facebook’s playbook. In 2021, a federal judge granted Facebook’s motion to dismiss a pair of federal and state attorneys general lawsuits against the company, which sought to unwind the company’s acquisitions of Instagram and WhatsApp.
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