DEMAND, a program built on Google's search and music services, launched today, designed to help music industry insiders use big data to better plan concert tours, pricing, venues and support acts. Best of all, it's free.
Google’s in-house incubator today launched DEMAND, a company designed to leverage big data so musicians, their managers and promoters can figure out where they should schedule concerts, with what support acts, and at what ticket price.
DEMAND spawned out of Google’s Area 120 incubator, which is designed to launch companies built on the search giant’s existing strengths within a three-year window of viability. Determining whether additional shows may be needed in a market, based on initial demand and resale pricing on secondary markets.
Measuring how well audiences react to the initial announcement of a tour, a crucial moment that Vaish said is, “the first time consumers have reason to search. That announcement moment is a really interesting moment in time.”
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