The new peril Google faces from generative AI could play a role in the outcome of a landmark trial where a judge must decide whether the tech giant illegally...
The trial, brought by the Justice Department and a group of US states, centers on the government’s argument that Google and positioned it as a new means of searching the web — a potential threat to Google 's long-standing search dominance.— its latest search product powered by its Gemini model. The company also offers its LaMDA, T5, PaLM, and GLaM models.
On the other hand, the judge may not view SearchGPT and emerging search platforms as direct Google Search competitors since, for now, those products are not pre-installed as defaults across a variety of devices. Federal rules also allow Google to ask Judge Mehta to reopen the case, prior to his decision, in order to consider new material evidence. And even if an injunction is issued, new and material evidence can be brought into court to request that it be amended.
"You can imagine how hard of an issue this is for the court," Kovacic said. "Holding the fate of the entire search sector — it's an awesome responsibility."Microsoft Chairman Bill Gates pictured in 2001, the year his company agreed on the framework for a settlement in the government's marathon antitrust case against the software giant.
But the new marketplace threats to Google’s search empire still have a ways to go to unseat the leader.
Getty Images Amit Mehta Antitrust Case Judge Mehta Google Search William Kovacic Search Engine
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