The bid would help Google take on market leader Apple and Samsung in the fitness-tracking and smart-watch market
This translation has been automatically generated and has not been verified for accuracy.Alphabet Inc.’s Google has offered not to use health data of fitness tracker company Fitbit to help it target ads in an attempt to address EU antitrust concerns about its proposed $2.1 billion acquisition, the U.S. tech company said late on Monday.
“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google said in an emailed statement.Reuters reported last week that such a data pledge may likely help Google secure EU approval for the deal.
While the deal has drawn heavy criticism from privacy advocates on both sides of the Atlantic, on concerns that Google may use Fitbit’s trove of health data to boost its dominance in online advertising and search, privacy issues do not fall under competition rules.
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