A lawyer for Google said the European Commission had failed to show that the company’s different treatment of rivals was abusive and that different treatment alone was not anti-competitive
Google on Tuesday made a last ditch effort at Europe’s top court to overturn a €2.42-billion EU antitrust fine imposed for market abuse related to its shopping service, saying that regulators failed to show that its practices were anti-competitive.
It was the first of three penalties for anti-competitive practices that have cost Google €8.25-billion in total in the last decade. “Companies do not compete by treating competitors equally with themselves. They compete by treating them differently. The whole point of competition is for a company to differentiate itself from rivals. Not to align with rivals so that all are the same,” he told the panel of 15 judges.
Commission lawyer Fernando Castillo de la Torre dismissed Google’s arguments, saying the company had used its algorithms to unfairly favour its price comparison shopping service, in breach of EU antitrust laws.
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