In an effort to help prevent the spread of misinformation, Google on Tuesday unveiled an invisible, permanent watermark on images that will identify them as computer-generated.
The technology, called SynthID, embeds the watermark directly into images created by Imagen, one of Google's latest text-to-image generators. The AI-generated label remains regardless of modifications like added filters or altered colours.
A beta version of SynthID is now available to some customers of Vertex AI, Google's generative-AI platform for developers. The company says SynthID, created by Google's DeepMind unit in partnership with Google Cloud, will continue to evolve and may expand into other Google products or third parties.As deepfake and edited images and videos become increasingly realistic, tech companies are scrambling to find a reliable way to identify and flag manipulated content.
In May, Google announced a tool called About this image, offering users the ability to see when images found on its site were originally indexed by Google, where images might have first appeared and where else they can be found online.
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