Google launches first Android beta for ad-tracking overhaul
to a limited number of Android 13 devices, allowing users and developers to test the new technology in the real world. Access to the beta will expand “over time,” and devices selected to participate will receive an Android notification informing users of their eligibility.
The Privacy Sandbox on Android is a set of tools that aim to create a new standard for how advertisers and websites access information about consumers without compromising user privacy. Android devices are currently assigned a unique user-resettable “Android Advertising ID,” which is used to track user behavior and build a personal advertising profile that can be used by app developers.
Privacy Sandbox on Android is distinct from Google’s Privacy Sandbox for web, though the two projects share a similar goal “The Privacy Sandbox beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites,” said Anthony Chavez, Google’s vice president of Privacy Sandbox. “Apps that choose to participate in the beta can use these APIs to show you relevant ads and measure their effectiveness.”
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